A Good System Should Just Run

Oceanside Photo & Telescope

Oceanside Photo & Telescope OPT has been a client since 2001. In that time sales have steadily increased at over 60% a year, bringing them to one of the top telescope retailers in the country

They utilize the very latest features of the e-Merchandizer and are constantly looking for new ways to make it easy for their customers to purchase from them.

The unique thing about telescopes is the complexity of the product lines. There are endless accessories available for each telescope. The unique organizational structure of the e-Merchandizer helps make it easy for customers to find the things they need.

The other thing about telescope owners is they all want to shop by a different criteria, depending on their level of expertise and knowledge. The e-Merchandizer allows OPT to display all of their telescopes three ways, by price, by manufacturer and by style. The same telescope gets listed three times, and the best part is they only manage one entry in the back-office manager.



www.OPTcorp.com