A Good System Should Just Run

Running Centers

Running Centers Running Centers is a regional retailer of running shoes, clothing, and accessories. They started working with Lynch Interactive before they thought they could even sell products online. We worked with them to build the Running Center Community.

We've been sending all of their customers e-mail newsletters on a monthly basis for over 4 years. Each edition has a coupon they can redeem at the store, the name of a winner from their monthly drawing and an article about running. The results have been fantastic with some e-mail blasts yielding 10% returns on the coupon.

We are now busy getting the e-commerce side of the business going. The first step was to maintain that "runners community" feel to the site. The shoes and accessories are all very well organized and easy to find and now sales are starting to grow as a result of our work in Search Engine Marketing.

www.RunningCenters.com