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A Case Study
J & W Lumber
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Automate Business - Online
Lynch Interactive finds new ways to get customers to interact online
The real key is to map out your companies sales process, then break it down into steps, figure out areas that can be improved by having the customer do the work.
Imagine a customer filling in their own work order, aided by timely instruction and help files. While this scenario is not e-commerce, it's headed in that direction.  Find ways to get the customer engaged - and use the Internet to facilitate that communcication.
Think about what your customers are doing, and more important what they want, and then figure out ways to deliver!
As the Internet becomes the norm, people use the Internet to research and gather facts. If your company wants to get their business you must find a way to engage them.
This does not mean call them up, it can mean no human contact at all, most likely it's a combination of the computer and a live person. Now the trick is to figure out how to make everything work together! |
